FIFA Seeks A billion World Cup Viewers To Boost Women’s Game
|
Listen to this article
Getting your Trinity Audio player ready...
|
FIFA is hoping that over a billion viewers tune in to the Women’s World Cup in France as it continues strategic efforts to grow the game around the globe, but the governing body is still subject to criticism over gender equality.
The fact that hundreds of thousands of tickets have been sold indicates a strong interest in the women’s game, but there is an even stronger desire among fans and players for rapid change that FIFA is struggling to contend with.
The 2019 World Cup represents a chance for the governing body to show the world it is taking women seriously.
Long criticised for its lax attitude to women in the game, FIFA established a Women’s Football Division in 2016 and is pursuing a three-pronged strategy to promote women’s football and close the gap to the men.
Do you want the best Odds? Click Here
By: Reuters